Month: April 2015

5 Reasons to Beef Up Your Visual Content

Is your marketing content heavy on the text? Or graphics? If it’s the former, you might want to change your strategy. Today’s marketing content, whether in print or electronic media, is increasingly heavy on the visual content. Here are five facts supporting the importance of graphics and images that every marketer ought to know. 1. …

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What Could a Redesign Do for You?

When was the last time you took a close look at the design of your marketing collateral? How about your statements and invoices? Is there unused white space that you could use to personalize offers and maximize sales with cross-sells? Could highlight color improve response time? Where could you add customization or demographic segmentation? Let’s …

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