Month: March 2018

Are You Short-Sighted? Or Long-Sighted?

  When you are calculating the ROI of your print, email, or multi-channel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure …

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5 Considerations for Creating Standout Direct Mail Pieces

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces. Trim size. If you want the lowest …

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