Adding Services or Products to a Sale

It is a well-known fact
that it’s easier and less expensive to sell more products to existing customers
than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because
it deepens the customer relationship. It also gives you a host of additional
products to upsell the customer over time.

Here are some tips
for best results.

1. Know
your customers.

There is no sense
trying to sell your customers products they already have or ancillary products
for those they do not. If you track sales history, tap into that. If […]