Calagaz Commercial Printing in Mobile, Ala., Tuesday, July 26, 2011.

3 Tips for Maximizing Your Print Investment

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Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not.  People just trust print more.

While digital channels have their place, now is not the time to give up print. But smart marketers are making their print contacts even more powerful.  Let’s take a look at three strategies that can help you make the most of your investment.

  1. Focus on recent customers. Clients who have purchased from you recently know who you are. They may just need a simple reminder, such as a postcard or letter, to give them a reason to buy from you again. If you’re looking to stretch your marketing dollars, try focusing on recent customers first.
  2. Know your top customers. Pay particular attention to retaining customers with the highest profit margin. Then target prospects with similar profiles so you can reap new customers that are likely to be profitable, as well. If you don’t know who your top customers are, a proactive investment in data analysis can reap big returns.
  3. Be relevant. You can only satisfy buyer motivations if you understand what your prospects love and hate—their hearts’ desires and what keeps them awake at night. Knowing your customers and engaging in sincere dialogue about what they want and why they want it will pay off in repeat sales and quality referrals.

Print marketing is evolving. Success is no longer based on trying to get a “same to all” message in front of as many people as possible. It’s about marketing smart and marketing relevant, and using the tangible, confidence-building medium of print to its maximum advantage.

Deese Dentistry Appointment Card, Fairhope Alabama, Printed by Calagaz Printing

Deese Dentistry Appointment Card

When is a 3.5″ x 2″ business card not a business card? When it’s an appointment reminder card! There’s lots of ways to put this common and convenient size to use for other business goals. Here’s a great example we printed for Deese Dentistry of Fairhope, Alabama. Staff can easily fill out details to give patients a small, physical reminder for follow-ups. It’s a little touch that helps them stand out.

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Uberrito Mexican Donuts Poster

Uberrito Mexican Donuts Poster

Something about this poster caught my eye walking through production. The lime green certainly pops. These donuts are larger than life. And then there is the detail. The sugar crystals. The powdered sugar. The texture of the cast iron. High resolution artwork and printing combine to produce stunning results!

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Casual Pint Yard Signs, Join us for brunch, restaurant promotional material, restaurant specials

Casual Pint Yard Signs on the Trim Table

You best believe if we were near The Grove in Hoover, Alabama we would be stopping in to Casual Pint during their new brunch hours on the weekend. While we wait for Saturday and Sunday to get here, we’ll get back to work mounting and trimming these new yard signs so they can pop up and point people passing by to a tasty breakfast bar.

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