
Tapping Your Envelope’s Most Powerful Real Estate
What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is
What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is
Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences
Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s
When you are calculating the ROI of your print, email, or multi-channel marketing campaign, how long a view do you take? Do you stop
When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like
When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other
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