
3 Areas Where Direct Mail Beats Email
Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that
Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that
Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not
One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget.
Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your
When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a
I often am asked “why does the printed pieces not look like the image on my computer screen?” I usually end up sitting with the
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