Marketing

Calagaz Honored with Small Business of the Year Award

Calagaz Printing is honored to have received the 2020 Mobile Chamber of Commerce Small Business Award. Recognized for innovation, creativity, outstanding sales growth as well as commitment to the community, Calagaz was a finalist alongside JJPR and WaveFly. The award is based on five categories – business operations and impact, financial position, innovation and entrepreneurship, …

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The Empowerment of Personalization

Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 35% of Amazon’s revenue is generated by its recommendation engine. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, …

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5 Channels = 5 Ways to Help You Grow

Want to grow your business? Here are five marketing ideas to build your business. 1. Mail it!  Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed …

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Are Recipients Getting the Message?

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece. Take a recent …

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