PrePress

What Does Your Font Say About You?

Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic fonts for specific purposes. Let’s look at the history of some of our favorite fonts. Venetian book printer Aldus Manutius invented italic type not because …

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But it looked great on my screen…

I often am asked “why does the printed pieces not look like the image on my computer screen?” I usually end up sitting with the customer and having a very long complicated discussion about CMYK vs RGB ColorSpace. I have already covered CMYK and now it is time for RGB… RGB ColorSpace use Red Green …

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Printing Terms – Exporting your document with bleeds

So now you have your InDesign document with your bleeds built in, the next step is to make sure your “Print-Ready PDF” includes them. The easiest way to create an PDF from InDesign is to Export the file. You will notice that you have several presets, I would suggest either getting a preset from your …

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