Calagaz Commercial Printing in Mobile, Ala., Tuesday, July 26, 2011.

But it looked great on my screen…

Share on facebook
Share on twitter
Share on linkedin
Share on print
Share on email

I often am asked “why does the printed pieces not look like the image on my computer screen?” I usually end up sitting with the customer and having a very long complicated discussion about CMYK vs RGB ColorSpace. I have already covered CMYK and now it is time for RGB…

RGB ColorSpace use Red Green & Blue to create your color pallet.

RGB Color is typically used with equipment that used light to create the mix. As you can see in this image, three colored spotlights are being use to mix or create colors.

Things like your computer monitors are RGB (if you have never held a magnifying glass up to your monitor you should, if it is strong enough magnification, you will actually see the individual Red Green and Blue dots that create your image on screen) Also, most scanner and digital camera use RGB to capture photographic images. All of these devices represent your images fairly well because they are all using the same primary colors to create the intended color, the real issue arises when you move out of the RGB space into another color space like CMYK(the most common colorspace for printing).

When you change colorspace you will find that color will not only shift but may actually not be reproducible at all. The first time I realized how different these two color spaces are was when I was trying to print an image that had a tremdous amount of green variations and shadeing. Unfortunatly for me that because of the conversion to CMYK for printing the greens all became one big solid area of green. If you really think about the color green in these two ways of “mixing” colors one has a green base to start from and the other has to mix colors to make a standard green.

I hope this helped a little….

Uberrito Mexican Donuts Poster

Uberrito Mexican Donuts Poster

Something about this poster caught my eye walking through production. The lime green certainly pops. These donuts are larger than life. And then there is the detail. The sugar crystals. The powdered sugar. The texture of the cast iron. High resolution artwork and printing combine to produce stunning results!

Read More »
Casual Pint Yard Signs, Join us for brunch, restaurant promotional material, restaurant specials

Casual Pint Yard Signs on the Trim Table

You best believe if we were near The Grove in Hoover, Alabama we would be stopping in to Casual Pint during their new brunch hours on the weekend. While we wait for Saturday and Sunday to get here, we’ll get back to work mounting and trimming these new yard signs so they can pop up and point people passing by to a tasty breakfast bar.

Read More »
Landshark Dessert Drink Menu Teaser, ice cold beer, landshark lager, let the fin begin

Landshark Drink Menu Teaser No.2

We’re still in teaser mode with this latest rollout for Landshark Bar & Grill! We can’t wait to “let the fin begin” once we get to show off all the incredible pieces we’re putting together. Here’s one more slice of a dessert drink menu that looked too good to pass up!

Read More »