parallax-bg-03

Sell More by Educating Your Customers

Are most of your marketing campaigns used for direct sales? If so, why not mix it up? Try using your next mailer to offer advice or a helping hand instead. It’s a great way to sell products and deepen customer loyalty at the same time.

Just look at Home Depot. Why do you think it offers free seminars on do-it-yourself projects? Sure, seminars offer great advice, but they also generate additional sales for the home improvement giant. Attendees learn about a new product or technique, then while they are excited and motivated to try something new, they buy materials for completing one of those projects while they are right there in the store.

Think about all the products that get sold from a seminar on sponge painting, for example. Out of one event, the retailer might sell things like:

  • paint
  • sponges
  • paint rollers
  • rolling pans
  • paint brushes
  • edging tape
  • edging blades

They will probably also sell a bunch of unrelated items such as light bulbs, lawn fertilizer, and kitchen drawer hardware pulls, too.   

Think about the products and services that you offer. What educational materials could be developed around those products? How could seminars, newsletters, even tips and tricks postcards promote sales indirectly by offering ideas and solutions and letting customers get excited enough to try them or develop their own ideas?

Let us help you develop a direct mail campaign promoting your next educational effort!

bartaco Business Cards with Variable Data Printed QR Codes for VCARD scanning

bartaco Business Cards

Business cards are such a small thing, but these little beauties for bartaco pack a ton into 2.5 by 3 inches. First, the color. Delivering

Read More »
CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

Read More »