Calagaz Commercial Printing in Mobile, Ala., Tuesday, July 26, 2011.

3 Areas Where Direct Mail Beats Email

 

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

  1. Direct mail doesn’t require an opt-in.

Before you can send a marketing email, you need to get the recipient’s permission. If people don’t want to receive your emails, they can block them. If they have opted in and later change their minds, they can simply opt back out. Direct mail doesn’t have these restrictions.

  1. Direct mail doesn’t land in the spam folder.

Direct mail doesn’t have spam restrictions. If you send direct mailers to accurate physical addresses, your target audience will receive them.

  1. In a B2B environment when the recipient moves onto a new job, direct mail still finds a target.

When your contact leaves the company for a new position, their email addresses are no longer valid and your marketing emails will bounce. However, direct mail still ends up on the desk of the next person to take their job. Not only does your message still find a target, but you have just introduced yourself to a new contact.

Both direct mail and email are powerful marketing tools, but they are not replacements for one another. Each has a role to play and offers benefits unique to that channel. Use direct mail and email individually, or better yet, create an integrated campaign in which they work together. But don’t think of either as a replacement for the other.

Want to learn more about the differences between direct mail and email? Give us a call!

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

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2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

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Hargrove Car Magnets, sheet material waiting to be trimmed

Hargrove Car Magnets

What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

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