5 Reasons to Beef Up Your Visual Content

Is your marketing content heavy on the text? Or graphics? If it’s the former, you might want to change your strategy. Today’s marketing content, whether in print or electronic media, is increasingly heavy on the visual content.Picture is worth

Here are five facts supporting the importance of graphics and images that every marketer ought to know.

1. Ninety-three percent (93%) of communication is non-verbal.

2. Ninety percent (90%) of the information transmitted to our brains is visual.

3. People only remember about 20% of what they read, but as much as 80% of what they see.

4. More than half (55%) of website visitors spend less than 15 seconds actively reading text on the page.

5. Social sharing more than doubles when images are used.

According to the infographic from HubSpot, the average number of Facebook shares of posts without images is 28. With images, the average number of shares jumps to 65. Without images, the average Twitter shares is ten. With images, it jumps to 20.

Strong, powerful graphics are critical to any print marketing program and can make the difference between your message being noticed and remembered and not. Need help finding great stock images to complement your print and electronic marketing? Let us help.

Data source: http://blog.hubspot.com/marketing/boost-engagement-visual-content

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

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2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

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Hargrove Car Magnets, sheet material waiting to be trimmed

Hargrove Car Magnets

What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

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