Presses are rolling again!!!
This is sound of the economy showing signs of life. Great to hear those presses rolling again! Let us know if there is anything we can do to help.
Pivoting to meet a new challenge!
Given the current environment, that business doesn’t keep the presses rolling. So, one of our team members came up with this wild idea, to produce face shields for healthcare workers. Turns out we can not only do it, but we can produce a bunch, quickly. So, in less than a week, we created a …
Sell More by Educating Your Customers
Are most of your marketing campaigns used for direct sales? If so, why not mix it up? Try using your next mailer to offer advice or a helping hand instead. It’s a great way to sell products and deepen customer loyalty at the same time. Just look at Home Depot. Why do you think it …
The Empowerment of Personalization
Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 35% of Amazon’s revenue is generated by its recommendation engine. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, …
5 Channels = 5 Ways to Help You Grow
Want to grow your business? Here are five marketing ideas to build your business. 1. Mail it! Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed …
Tips for Maximizing the Cross-Sell
It is a well-known fact that it’s easier and less expensive to sell more products to existing customers than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because it deepens the customer relationship. It also gives you a host of additional …
