Business cards are such a small thing, but these little beauties for bartaco pack a ton into 2.5 by 3 inches. First, the color. Delivering consistent color across materials is key for building brand recognition. Thanks to Pantone spot colors – and new digital capabilities from our HP12000 Indigo press – we ensure bartaco’s 295 blue is bright, rich, and solid every time.
Next, what we print. These business cards don’t start out as print-ready art; all we receive is a spreadsheet. Calagaz Printing provides variable data printing(VDP) services to save bartaco time. Personalizing each individual card would be tedious typesetting or copy-and-pasting for designers that can be better focused on marketing initiatives and other projects. With approved templates and automation, generating dozens of individual business cards can happen in seconds.
Finally, the secret sauce recipe. The QR codes on these business cards are also dynamically generated when VDP is run. When the code is scanned with a smartphone, all of the individual’s contact information can be directly imported into the address book – no typing needed. Bridging the gap between print products and digital technology is something we have gotten really good at doing. If you’re facing a problem with connecting offline materials to online systems, get in touch and let’s talk about a solution.
