Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 35% of Amazon’s revenue is generated by its recommendation engine. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, …
Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’t think of digital printing this way, maybe you need to think more broadly about digital print. Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on …
Digital Print: It’s Not Technology—It’s Marketing Read More »
What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope… or not. Here are three reasons this space helps recipients decide to open your envelope: Existing customer relationship: If …
Tapping Your Envelope’s Most Powerful Real Estate Read More »
When you are calculating the ROI of your print, email, or multi-channel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure …
Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital …
Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees. The time required to grow the fiber needed for a #10 envelope is 0.3 …
Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be the foundation of all 1:1 print marketing. Traditional …
Struggling with your inventory of printed collateral and other documents? How about fulfillment items for your marketing kits? If so, you’re not alone, and if you’re not careful, it could hurt your bottom line. According to Capterra, inventory numbers for most businesses are profit killers. In fact, Capterra finds that businesses keep $1.43 of inventory …
Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material. 1. Grab Their Eyes: People can’t read your message if they don’t see it. The first thing you must do …
We’ll keep you updated on what’s happening in the world of print, digital solutions, and connecting with customers to give your business an edge.
STAY CONNECTED WITH CALAGAZ