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Marketing

Calagaz Honored with Small Business of the Year Award

Calagaz Printing is honored to have received the 2020 Mobile Chamber of Commerce Small Business Award. Recognized for innovation, creativity, outstanding sales growth as well as commitment to the community, Calagaz was a finalist alongside JJPR and WaveFly. The award is based on five categories – business operations and impact, financial position, innovation and entrepreneurship, […]

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The Empowerment of Personalization

Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 35% of Amazon’s revenue is generated by its recommendation engine. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases,

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5 Channels = 5 Ways to Help You Grow

Want to grow your business? Here are five marketing ideas to build your business. 1. Mail it!  Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed

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Are Recipients Getting the Message?

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece. Take a recent

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Digital Print: It’s Not Technology—It’s Marketing

Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’­t think of digital printing this way, maybe you need to think more broadly about digital print. Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on

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Tapping Your Envelope’s Most Powerful Real Estate

What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope… or not. Here are three reasons this space helps recipients decide to open your envelope: Existing customer relationship: If

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Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper. In a new report, “Third Annual Back to School Annual Report,” the Paper and

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