Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic fonts for specific purposes. Let’s look at the history of some of our favorite fonts. Venetian book printer Aldus Manutius invented italic type not because …
In my last post I started discussing PMS and PMS Color Charts and I thought it would be worthwhile to spend some more time on that subject. Anybody that has had anything to do with choosing color has most likely had someone whip out this big book of colors and told to pick a color. …
So far we have discussed the CMYK Color Space and the RGB Color Space, now we need to go back a few years and talk about Spot Color Printing. The offset printing process is sort of like a box of Crayons. When you setup your press you have an ink fountain that you fill with …
I often am asked “why does the printed pieces not look like the image on my computer screen?” I usually end up sitting with the customer and having a very long complicated discussion about CMYK vs RGB ColorSpace. I have already covered CMYK and now it is time for RGB… RGB ColorSpace use Red Green …
CMYK stands for Cyan Magenta Yellow blacK These are the most common ink colors used in both offset and digital printing. These color can be combined (printed on top of each other) to produce certain spectrum of colors (this is also known as ColorSpace) It is typically used when producing a lot of colors on …
So now you have your InDesign document with your bleeds built in, the next step is to make sure your “Print-Ready PDF” includes them. The easiest way to create an PDF from InDesign is to Export the file. You will notice that you have several presets, I would suggest either getting a preset from your …
Printing Terms – Exporting your document with bleeds Read More »
According to Wikipedia a “bleed” “…refers to printing that goes beyond the edge of the sheet before trimming.” One of the most common problems we face when we receive “print-ready” files from our customers is that they do not include a bleed in the document when they send it to us. This give us, as …
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