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Training

Are You Short-Sighted? Or Long-Sighted?

  When you are calculating the ROI of your print, email, or multi-channel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure […]

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Inventory Management Driving You Crazy?

Struggling with your inventory of printed collateral and other documents? How about fulfillment items for your marketing kits? If so, you’re not alone, and if you’re not careful, it could hurt your bottom line. According to Capterra, inventory numbers for most businesses are profit killers. In fact, Capterra finds that businesses keep $1.43 of inventory

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Printing Terms – Exporting your document with bleeds

So now you have your InDesign document with your bleeds built in, the next step is to make sure your “Print-Ready PDF” includes them. The easiest way to create an PDF from InDesign is to Export the file. You will notice that you have several presets, I would suggest either getting a preset from your

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