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Create Sales Literature That Sells

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully.

Start by investing in good design. Eye-catching layouts grab attention, and provocative headlines and compelling text convince the reader to hear you out. Keep your production cutting edge and the marketing content fresh. If you cut corners on printing or circulate out-of-date information, your prospects might subconsciously conclude that you produce cheap, outdated products too.

Tie each printed piece to a goal in your overall marketing plan. Is the objective to drive new sales, cross-sell to existing customers, or communicate better with your stakeholders? The appropriate format (postcard, circular, product data sheet, package insert, newsletter) will naturally follow. Combinations of different elements—paper types, colors, repetition—can produce powerful subliminal effects, so it is important that you work with a professional designer.

Consider portability. An oversized piece might gain attention, but what will make someone pick up your piece and take it with them and then pass it along to others?

Communicate directly and succinctly about what you are offering, what is in it for the reader, and what action the reader should take. It’s tempting to overload your documents with every capability and feature you offer, but this can overwhelm and disengage someone who is just learning about you. As they move through the sales funnel, you can introduce more complex printed collateral. At this stage, however, the content should be just intriguing enough and the call to action persuasive enough to inspire the reader to initiate further discussion.

Even the best sales collateral isn’t going to close the sale by itself. What it will do is provide outstanding sales support, reinforce your message, and stay behind as your brand messenger. So pay attention to your sales literature and give it the attention it deserves.

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

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2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

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Hargrove Car Magnets, sheet material waiting to be trimmed

Hargrove Car Magnets

What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

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