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Stretching the Budget with Smart Paper Choices

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost.

When we think about paper, the first thing that often comes to mind is aesthetics: brightness, texture, and decorative elements. Watermarked linens convey gravitas. Less bright stocks with imperfections reflect environmental responsibility. Super bright whites and smooth textures convey a professional image.

Designers use these characteristics to elicit an emotional reaction from their audiences. However, many of these stocks carry a premium price tag, often 20% or more. By making a few adjustments, you can often get a great stock with many or all of the same characteristics at a lower cost.

For example, you might be looking for a 100% recycled paper, when a percentage of recycled content will do. Stocks with 25%, 30%, or even 50% recycled content will provide you with an environmentally responsible image, often at a lower cost.

You may want to consider alternatives to uncoated stocks, as well. Many designers specify uncoated paper thinking it is less expensive when, in fact, the opposite is often true. Coated stocks are produced in high volumes, so the market dictates the price. Many clients are surprised by the variety of coated paper available to them at lower prices.

Sometimes keeping down cost might be as simple as ordering the same stock from a different mill. Other times, it might require a calculated decision to choose a different but compatible stock, such as one with a lower basis weight or lower brightness.

So before specing your paper, let us help you do some planning upfront. You might be surprised by how much money you can save.

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

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2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

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Hargrove Car Magnets, sheet material waiting to be trimmed

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What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

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