cross sell

Tips for Maximizing the Cross-Sell

Share on facebook
Share on twitter
Share on linkedin
Share on print
Share on email
Adding Services or Products to a Sale

It is a well-known fact that it’s easier and less expensive to sell more products to existing customers than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because it deepens the customer relationship. It also gives you a host of additional products to upsell the customer over time.

Here are some tips for best results.

1. Know your customers.

There is no sense trying to sell your customers products they already have or ancillary products for those they do not. If you track sales history, tap into that. If you don’t, let us help you use data gathering techniques to learn who your customers are, what makes them tick, and what they do and do not already have.

2. Know when they buy.

When are your customers most likely to make a purchase? What time of year? Time of day? Stage of the sales cycle? They will be most receptive during these times.

A study conducted on the airline industry, for example, found that nearly two-thirds of customers were most likely to purchase ancillary products at the time they booked a trip rather than sometime afterwards (such as prior to check-in, during the check-in process, or during their stay). This type of information can be very helpful to travel agents, who can then put the most effort into marketing their ancillary services upfront.

3. Know where they buy.

Where are your customers most likely to make a purchase? From you directly? From a reseller? How about an online retailer? Do your marketing materials reflect their full range of options? How about the way customers purchase? Do they want to purchase in-store? Online? By mobile phone? Customers will be most receptive if you find out their individual channel preferences, then use those preferences to interact with them on their terms.

Cross-selling is an important way that marketers to maximize their marketing budgets and reap the best ROI. Why not let us help you design your next cross-selling campaign?

Deese Dentistry Appointment Card, Fairhope Alabama, Printed by Calagaz Printing

Deese Dentistry Appointment Card

When is a 3.5″ x 2″ business card not a business card? When it’s an appointment reminder card! There’s lots of ways to put this common and convenient size to use for other business goals. Here’s a great example we printed for Deese Dentistry of Fairhope, Alabama. Staff can easily fill out details to give patients a small, physical reminder for follow-ups. It’s a little touch that helps them stand out.

Read More »
Uberrito Mexican Donuts Poster

Uberrito Mexican Donuts Poster

Something about this poster caught my eye walking through production. The lime green certainly pops. These donuts are larger than life. And then there is the detail. The sugar crystals. The powdered sugar. The texture of the cast iron. High resolution artwork and printing combine to produce stunning results!

Read More »
Casual Pint Yard Signs, Join us for brunch, restaurant promotional material, restaurant specials

Casual Pint Yard Signs on the Trim Table

You best believe if we were near The Grove in Hoover, Alabama we would be stopping in to Casual Pint during their new brunch hours on the weekend. While we wait for Saturday and Sunday to get here, we’ll get back to work mounting and trimming these new yard signs so they can pop up and point people passing by to a tasty breakfast bar.

Read More »