Want a Strong Brand? Don’t Do This!

When learning from other companies’ marketing campaigns, it’s important to look at what they do well. However, it’s important to look at what they get wrong, too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let’s look at 5 things not to do when it comes to brand management.

1. Don’t bombard your audience.

Although you want to communicate with your audience frequently using the right channel mix (direct mail, email, mobile marketing), you don’t want to communicate so frequently that you annoy them and they begin to tune you out.

2. Don’t complicate your message.

It’s tempting to load up your communications with every bit of information you can right out of the gate. The risk, however, is that your audience will get overwhelmed and buy nothing at all. Keep it simple. Let your most compelling points come ringing through.

3. Don’t go Rambo.

Don’t try to go it alone. Get perspectives on your marketing message, delivery, and approach from others in the company. Ask objective experts. Do focus groups. By all means, ask your customers! Just because your message is clear to you doesn’t mean it’s clear to everyone else.

4. Don’t forget the call to action.

Once recipients have read your communication, tell them what you want them to do. Call for more information? Buy a product? Sign up for a seminar? Without a CTA, the communication can get set-aside for later, then be lost or forgotten and never acted upon.

5. Don’t rush.

When you’ve got a great idea, it’s tempting to want to take it to market quickly. But take your time to get it right. We can often offer suggestions on targeting, mailing formats, coatings, and other critical elements of a mailing that you might not have thought of.

Need help crafting your next print marketing project? Just ask!

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

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In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

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2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

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Hargrove Car Magnets, sheet material waiting to be trimmed

Hargrove Car Magnets

What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

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