What Could a Redesign Do for You?

When was the last time you took a close look at the design of your marketing collateral? How about your statements and invoices? Is there unused white space that you could use to personalize offers and maximize sales with cross-sells? Could highlight color improve response time? Where could you add customization or demographic segmentation? Let’s look at three redesigns that reaped huge benefits:

  • marketing-wordsVirginia-based First Market Bank decided to redesign its customer loyalty notifications to make better use of its white space. It added personalized messaging and filled this space with 1:1 cross-sells and upsells based on customers’ purchase history. Under the new design, members averaged one more store visit per week than regular loyalty program customers and spent 11% to 17% more per week than those in the regular program.
  • Ameriprise Financial eliminated its bulky, static mailers and replaced them with streamlined, personalized statements that contain only information relevant to each recipient. Not only did customers have a much easier time understanding the new mailers, but Ameriprise’s bottom line benefited from the ability to incorporate cross-sell and upsell messaging as well.
  • The State of California Franchise Tax Board (FTB) wanted to make its tax statements easier to understand. It redesigned its statements to incorporate highlight color and personalized messaging that explained to individual taxpayers why they were receiving the notice, how late their payments were, and the due date. Within the first month, the FTB saw a tenfold improvement in response time. Clearer information also reduced the number of inquiries to the FTB’s call center, resulting in $100,000 in savings—and that was just the first month.

What could a redesign do for you? How could making better use of your white space and use techniques like personalization and highlight color to make your marketing materials more effective, improve response time, and boost your profitability? Let us help you brainstorm some great, creative ideas.

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

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2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

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Hargrove Car Magnets, sheet material waiting to be trimmed

Hargrove Car Magnets

What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

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