parallax-bg-02

What Dictates the Meaning of Color?

When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black. To bring excitement, you use red. If it’s a premium product, it must be gold.

While we do tend to associate colors with certain meanings, color also works like a palette. How those colors work together can be a more accurate reflection of the meaning those colors convey.

“For example, orange is seen as playful and youthful—think ‘Finding Nemo,’ but it can also be utilitarian (traffic cones and life rings),” says Jack Bredenfoerder color and marketing design consultant and Director of BV Color Strategy. “Red is associated with love and lusciousness, but it can also be a color of blood and carnage. Yellow is a happy color, but it can also mean caution (yield, caution signs). Green can represent fresh and natural, but when paired with different partners, the very same color can seem slimy and old.”Colors

Cultural context dictates the perception of color, as well. In the United States, for example, white is associated with weddings, but in China, weddings are most often associated with red. Colors of state, colors of religion, and colors associated with professional sports teams, corporations, or colleges and universities also influence our perception of what certain colors mean.

So take a cue from the experts. When planning your next print or email project, step back from traditional perceptions. Think more broadly about the full palette of color and how the full array impacts the message you want to convey.

Drawn from “Tactics of Color Strategy” (PaperSpecs webinar February 2015)

CORE 2022 Corporate Partner posters, Children of Restaurant Employees, giving back

CORE 2022 Signage and Posters

In addition to printing menus, signage, and other materials for restaurants across the country, Calagaz Printing is proud to be a Silver Partner with CORE to support the children of restaurant employees. CORE is a national non-profit that provides financial relief grants when food and beverage workers experience hardships. We recently printed partner awards and constantly produce multilingual informational posters to spread the word about the assistance available through CORE grants.

Read More »
2021 CORE Heart Award to Silver Partner Calagaz Printing, giving back, proud supporter service workers

CORE Supported 708 Children in 2021

CORE: Children of Food and Restaurant Employees released information regarding how much support they were able to provide in 2021. With 300 grants and a total of $705,753 awarded, 2021 was another successful year for CORE to share the strength of everyone involved in the food and restaurant industry. As a Silver Partner, Calagaz Printing is proud to be part of this national network helping service workers through difficult times.

Read More »
Hargrove Car Magnets, sheet material waiting to be trimmed

Hargrove Car Magnets

What’s hanging out on the trimming table to be finished this morning? Car magnets for new Hargrove Engineering vehicles! Calagaz Printing can put your artwork and designs on all kinds of materials. Of course we handle all types of paper from thin text weights to thick cover stocks, but we also have years of experience running synthetic paper, vinyl adhesives, magnet material, and even apparel. Whatever your project needs, we can help figure out the best application and material so your work looks its best.

Read More »